AIS wanted to differentiate their entertainment offering through gaming. 5G just started in Thailand and this solution was providing a unique new way to access and enjoy video games with all that 5G has to offer. Blacknut and Gameloft Distribution Solutions have partnered to launch the new service for AIS on the 1st of October 2022 with a catalog of over 400 PC & Console quality video games available on Smartphone.
AIS - Blacknut Collaboration
A full Cloud Gaming Service:
- Android, and web application for iOS
- Turnkey cloud gaming services integrable through a Software Development Kit;
- A catalog of 600+ premium games from major publishers and studios working with movie IPs;
- Expansive Metadata and APIs to quickly cross-integrate with existing media catalogs
- Public / Private - Hybrid cloud infrastructure with more than 23 local Points Of Presence (POP) across all five continents.
- Comprehensive data performance analytics
- Full billing integration
- Content acquisition strategy
AIS Cloud Gaming Offer
- AIS 5G Cloud Gaming service for 79 Baht/week and 299 Baht/month
- (soon) Fiber & TV Box with Cloud Gaming
Go to Market
- Direct Marketing / CRM
- Performing regular acquisition campaign (+500% boost in newly acquired sub in 2 months)
- POS Physical animations
Key Facts
- Tri-Partnership going back since 2019
- Launched with 400 games, now more than 600 games are live in Thailand
- Project launched in less than 2 months
- Service initially launched for Mobile customers and 5G offering, and extended in 2023 to Fiber and Box TVs Customers.
