With 10 billion compatible connected devices, 1.7B addressable consumers through 30 Distribution channels (B2C &B2B), and over 55 countries, Blacknut provides key figures and a comprehensive update on growth, partnerships, and upcoming updates in 2023 Fall recap.
The Blacknut Offer & Player Profiles
Blacknut Cloud Gaming, the leading pure player cloud gaming service dedicated to the general public saw phenomenal growth in 2023; from welcoming new publishers, launching with new manufacturer partners worldwide, and opening accessibility to new countries across the globe, Blacknut continues to encourage players to discover the future of gaming through their innovative cloud infrastructure and gaming offerings.
Blacknut has a complete range of solutions for both direct to consumers subscriptions and B2B partners needs, including opportunities to create white label gaming platforms, integrate built out SDK solutions, or Blacknut Brand distribution.
The content service utilizes a unique public-private cloud infrastructure to assure optimal gaming experience for all users. The Blacknut Cloud Gaming experience allows for the creation of up to five simultaneously-accessible player profiles, with the options to activate a pin-protected profile for parental controls and open access to a range of child and YA-friendly titles. The Blacknut library comprises over 700+ premium, curated video games which are cloud-streamed for play with no additional hardware or purchases required. Additionally, Blacknut players can play together thanks to multi-connectivity capabilities on controllers allowing users to sync up to 4 bluetooth gamepads at once for unlimited gameplay on co-op, party games, and multi-local content. The entirety of the Blacknut catalog is playable on most connected devices; including Smart TVs, tablets, smartphones, and PC computers.
As of fall of 2023, Blacknut is present in over 55 countries and features accessibility on Android mobile and TV, Windows, MacOS, AndroidTV, Tizen (Samsung), WebApp for iOS - Safari and Chrome, Amazon FireOS, and LG webOS. The cloud gaming service had the pleasure to welcome top publishers All In!, Team17, Konami, Greenman Gaming, and more in 2023 and now boasts over 150 signed partnerships in licensing. Thanks to this dynamic, the 700+ strong Blacknut library consistently saw an addition of an average of 10 news games per month in 2023 with 223 new releases in total added to the catalog in the last twelve months and available before the end of this year. For Blacknut players, these new additions and the existing catalog saw Racing maintain itself as the number one game genre in 2023, followed by FPS, Action, Simulation, and Sport taking the top spots respectively.
Blacknut players demographic also saw a shift this year, now showing a new, larger and homogeneous age distribution for players 18-44 compared to 2022’s 25-35 age majority breakdown, meaning players of all ages are enjoying all Blacknut has to offer. Gender details shows a steady 60% Male vs 40% Female users split, with as the top center of interest: Media & Entertainment-Animations fans, Shoppers, or Technology & Mobile enthusiasts1.
Players are taking advantage of Blacknut’s exclusive subprofile capabilities with over 26% of Blacknut accounts hosting subprofiles; a testament to Blacknut’s choice to provide the best -value offering for families.Furthermore, when using the parental controls feature to manage junior subprofiles, the service saw kids’ age distribution division as follows: 38% pre teen, 34% kids, 28% Teen. Blacknut’s gamers completely enjoy the choice of device to play, as 40% of the sessions globally were played on TVs, with the remaining 60% divided equally between mobile devices and computers. Blacknut’s strong presence for TV audiences was further supported through additional partnerships with both the LG and the Samsung Gaming Hub. This breakdown interestingly can be locally different, for example Blacknut’s players in South-Asia showing over 70% of gameplay occurring on mobile devices. Finally it wasn’t only Blacknut player characteristics that showed a shift this year, but also how they played. 2023 saw a significant increase in player frequency (x2 versus 2022).
R&D, Distribution Reach, Territories
2023 was rich for Blacknut’s R&D team who embarked on new opportunities in innovation and challenges. Blacknut supported Ericsson last February to demonstrate the power of Quality service on Demand (QoD) through new 5G networks showcased at MWC22 Barcelona with Orange, Telefonica, and Vodafone demos. Blacknut also launched a new premium cloud gaming service platform for game publishers expanding to Japan thanks to a tri-pronged partnership between Blacknut, Oracle, and No.1 Digital Solutions Corporation. Another growing demand is adding new screens to existing partnerships as seen in Thailand with leading carrier AIS; as part of its ongoing relationship with Gameloft, Blacknut, AIS, and Gameloft launched a service expansion to bring cloud gaming to television set-top boxes and fiber audiences. Finally the platform continues to invest strongly on the qualitative experience of TV screens, adding to FireTV stick and Android TV, the launch of the partnership with Samsung Electronics on Tizen environment and additional expansion to the LG-Blacknut partnership on WebOS, cementing Blacknut’s audience in Smart TVs. Additionally the range of Blacknut’s reach is planned to expand to new types of devices, as for example with the Samsung Gaming Hub expansion strategy to smart monitors and the new Samsung Freestyle projector.
Blacknut saw significant B2B distribution partnership growth in 2023 and now 40+ B2B carriers & manufacturers signed partnerships built through Blacknut Business solutions.
The latest partnerships for 2023 will include inaugural activities in Hong Kong with CSL, Telecall in Brazil, and Mobifone in Vietnam. The latest used Blacknut’s SDK Solution, thanks to which the leading Vietnamese telecommunication operator MobiFone was able to launch Mobigame, a new gaming portal, this October. The kit, which allows businesses to integrate cloud gaming offering into existing content services, utilizing the existing Blacknut infrastructure and catalog in accordance with partnership needs, allowed for Mobifone to add gaming capabilities without the need to develop or maintain a custom gaming application.
In addition to supplying its cutting-edge cloud gaming technology, Blacknut supported MobiFone in its content acquisition to create a turnkey catalog for Vietnam specific regulations , sourced on the extensive and growing Blacknut catalog and will continue to support the operator in growing their gaming offering.
Geographical expansion was also supported by Saudi Telecom Company (stc Group) entering into a long term strategic partnership with Blacknut to promote the Cloud Gaming solution across the MENA region. Building on the 2022 launch of Blacknut’s Cloud Gaming Service on mobile devices, Blacknut and Macau based-partner CTM added cloud gaming to CTM Home Media (TV Box), allowing its customers to enjoy streaming video games directly from the interface they are accustomed to and fully available in Chinese. These partnerships were all supported by Blacknut’s longtime and ongoing partnership with infrastructure provider Radian Arc, who's powered by AMD technologies and Supermicro-built GPU Edge aid in ensuring the optimal functionality of Blacknut’s unique hybrid infrastructure capabilities.
Overall, 2023 for Blacknut is estimated to reach 1.7 billion addressable consumers across 10 billion possible compatible devices–all before the end of the new year.
1 Data sourced and estimated through Google Analytics Services, 2023